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Over the past two decades, Stan Lee鈥檚 iconic comic-book characters have been transformed into beloved and inspiring superheroes on movie screens. Marvel Studios has also earned praise for its connected plotlines and creative storytelling. In fact, according to data from Rotten Tomatoes, a film-review site, six of the world鈥檚 20 highest-grossing films ever have been produced by or in association with Marvel.
However, after the end of the Infinity Saga 鈥� 23 movies strung together pitting 鈥淭he Avengers鈥� against the looming threat of supervillain Thanos 鈥� Marvel has struggled to find direction and purpose with its new projects.

While the studio has produced successful films in the Multiverse Saga, such as 2021鈥檚 鈥淪pider-Man: No Way 麻豆放映免费鈥� 鈥� which accumulated over $1 billion in the box office and received a 93% critical rating 鈥� many viewers have noticed and criticized the lower quality of more recent projects. Two of the three Marvel films released in 2023 received relatively low critic and fan ratings. According to Rotten Tomatoes, 鈥淭he Marvels鈥� garnered a 62% critical consensus while 鈥淎nt-Man and the Wasp: Quantumania鈥� received a mere 46%. Conversely, 2017鈥檚 鈥淭hor: Ragnarok鈥� received a 93% and 2018鈥檚 鈥淏lack Panther鈥� attained a 96%.

While English teacher Terence Kitada, who worked as a Marvel intern in 2007, believes that multiple plotlines branching out with no clear connection is contributing to the films鈥� decline in popularity.

鈥�(Currently, there are) these weird and disconnected storylines,鈥� he said. 鈥淚n the Infinity Saga, it鈥檚 all building towards one story, and so (there was) a clear story arc. Now it鈥檚 like, 鈥極h hey, here鈥檚 鈥淭he Eternals鈥� if you want that, and here鈥檚 鈥淪hang-Chi鈥� or 鈥淪he-Hulk.鈥濃�� Do they connect? 鈥楴o, but let鈥檚 just keep on making things and see what happens.鈥欌��

Senior Jeri Lieberman-Evans believes that Marvel鈥檚 historical popularity is difficult to maintain after multiple successful projects with many different plotlines and characters.

鈥淧art of (the decline) could be the general opinion is changing because Marvel is such a big film franchise,鈥� she said. 鈥淲hen they make good movies, they鈥檙e overhyped and when they鈥檙e bad, like 鈥楳orbius,鈥� they get overhyped in the other direction.鈥�

Furthermore, Marvel鈥檚 traditional role as the superhero trendsetter, coupled with its release of mediocre films and television shows, has contributed to a phenomenon called 鈥渟uperhero fatigue.鈥� Though Marvel set a high standard with several blockbusters, recent declines in its films鈥� overall quality have exhausted cliches and are beginning to wear out fans and viewers.

Since the finale of 鈥淎vengers: Endgame鈥� in 2019, there have also been departures of multiple actors at the heart of the franchise, including Chris Evans (Captain America), Scarlett Johansson (Black Widow) and Robert Downey Jr. (Iron Man). The legacies of these actors are etched into Marvel鈥檚 history, and the studio has had difficulties establishing new central characters since.

While Marvel has not been successful in box offices recently, there is time and hope for the franchise to return to its previous success. Indeed, some of Marvel鈥檚 staple attractions remain: Marvel Club President senior Kaitlyn Gonzales points to the franchise鈥檚 ability to transport viewers to fictional worlds.

鈥淚 feel like the characters have a lot of versatility when it comes to putting (fans) in their position or identifying with them,鈥� she said. 鈥�(The franchise) also serves as an escape from reality. In everyday life, you鈥檙e not going to face a supervillain that has powers.鈥�

With the highly anticipated release of 鈥淒eadpool & Wolverine鈥� this summer, Marvel will look to reset and transition the franchise into a new phase.

鈥淭here鈥檚 still an appetite in the sense that people still watch (Marvel) movies,鈥� Kitada said. 鈥淗owever, (Marvel writers and directors) have to find a different way to capture the audience or go in a different direction.鈥�